The US bicycle market has experienced dramatic fluctuations in demand over the past five years. During the epidemic, market demand surged from 2020 to 2021, but then hit a low point in 2022 due to inventory backlogs and reduced demand. Despite this, the market is expected to resume growth by the end of 2024. In this trend, electric bicycles (E-bikes) have performed well, and their market growth rate has far exceeded that of traditional bicycles, becoming a new focus of the market. American bicycles are mainly exported to countries such as Canada, Germany, and Australia, while imports mainly come from China, Cambodia, and Vietnam. In the US online dealer market, traditional bicycles are mainly mountain bikes and road bikes, while city bikes and mountain bikes dominate the electric bicycle market. As young people’s interest in Harley culture wanes, consumer power has begun to shift to other areas, bringing new growth opportunities to the bicycle market.
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