Amazon announced that during the two-day event of Prime Member Day in 2024, Amazon not only set a new sales record, but also sold more items than in previous sessions, making this year’s Prime Member Day the largest in Amazon’s history. Global third-party sellers, mainly small and medium-sized enterprises, sold more than 200 million items. This year is also the Amazon Prime Member Day with the most promotions for small and medium-sized enterprises.
This year’s Prime Member Day, with Amazon’s rich selection and preferential prices, the number of Prime members participating in shopping increased by millions compared with last year. A large number of discounts also means more new members joining. Three weeks before the event, a record number of millions of new customers worldwide registered as Amazon Prime members.
Many sellers said that they achieved performance breakthroughs in the event by investing in product quality innovation, increasing brand promotion, and actively participating in promotions, while also laying the foundation for performance growth in the second half of the year.
The products of audio brand EarFun cover subcategories such as headphones and speakers. Mary, the head of EarFun’s North American business, said that during this year’s Prime Day event, EarFun’s product sales on Amazon’s US and European sites increased six times compared to normal days, and sales on Prime Day increased by more than 30% year-on-year. A top single product even delivered 13,000 orders during the two days of the event. “For the promotion of the brand’s main products, before this year’s big promotion, we have accumulated word-of-mouth and voice for new products through local media recommendations/KOL cooperation and other forms. At the same time, we also cooperated with in-site promotion tools to accumulate link traffic and improve rankings. We took a two-pronged approach both on and off the site to achieve a significant increase in sales during Prime Day.” Konciwa, a sunshade brand for Japan, was established in 2020. During last year’s Prime Day, they achieved a single-day single-link order volume of more than 10,000. “We continued to maintain rapid growth in this year’s event. From early bird to the first day of Prime Day, sales increased by more than 30% year-on-year, and a lightweight umbrella was ranked at the top of the Japanese fashion category.” Chris, the company’s general manager, said that continuous brand promotion is the driving force behind the growth. As early as before the Prime Day event, they had conducted on-site and off-site traffic in sports events, magazines, social media, etc. “But the core competitiveness of the product is also indispensable. Konciwa’s customized frame, portable characteristics, and strict material quality inspection make the brand stand out.” Chris said.
At the same time, Amazon Prime Day will continue until July 21 in Australia, the United Arab Emirates, Saudi Arabia, Mexico and Brazil; the Prime Day event in India will also officially start on July 20 for 2 days. The activities of these sites will continue to create growth opportunities for sellers.
The Dystler brand mainly sells home products. This year is their first time to participate in the Prime Day event in Australia. Tina, the brand’s Amazon operations manager, said that Dystler’s sales in Australia increased by 300% in the first two days of Prime Day this year, and they are confident that they will maintain the growth momentum in the next few days. “High-quality products and excellent customer service are the key to our greater success in the new site.” Tina said.
Hollyland mainly sells wireless microphones, wireless image transmission, wireless calls and other products, covering movie shooting, event and event live broadcast and other usage scenarios. This year, they participated in the Prime Day event in Brazil for the first time and achieved excellent results. “On the first day of Prime Day, sales reached 12 times the usual.” Ophelia, Hollyland Amazon Brazil operations manager, said that Hollyland will continue to deepen its presence in Amazon Brazil, continue to meet user needs and improve shopping experience through deepening localization and other methods.
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