As one of the links of the Belt and Road Initiative, the Middle East has always been an important member of cross-border trade. With the progress of the times, the Middle East market has also expanded and developed in full swing, and there are almost no trade barriers between it and China.
In the perception of the general public, the Middle East market is synonymous with oil, yellow sand, and gold mines, but in fact, it is also a cross-border e-commerce blue ocean with huge business opportunities.
The Middle East mainly includes 20 countries such as Iran, Saudi Arabia, the United Arab Emirates, Qatar, Oman, Egypt, and Turkey, among which there are many rich countries like Saudi Arabia, the United Arab Emirates, and Qatar.
It can be said that China’s current business environment in the Middle East is very good and has huge advantages in economic and trade cooperation.
First of all, the Middle East has a wide range, a large population, and young people dominate, which is a good thing for consumption. More young people indicate strong consumption potential.
Secondly, the Middle East has the famous “rich” Gulf six countries-the United Arab Emirates, Oman, Bahrain, Qatar, Kuwait and Saudi Arabia. Taking Saudi Arabia and the United Arab Emirates as examples, the per capita GDP of these two countries exceeds US$20,000, and they have strong consumption capacity and demand.
The manufacturing industry in the Middle East is not well developed, and the industrial structure is single, mainly based on the oil and gas industry. Daily necessities, electronic products, clothing and beauty products rely on imports, which also makes the local e-commerce market prospects very broad.
In recent years, cross-border e-commerce platforms in the Middle East have developed vigorously. For example, e-commerce platforms such as Amazon Middle East Station, Noon, AliExpress, Fordeal, etc. have achieved great success in the local area, and more and more consumers are accustomed to satisfying their consumption needs through online shopping.
In fact, China has always been the largest source of imports for major countries in the Middle East. Chinese products have gained a certain degree of favorability in the local area, so it is completely optimistic about Chinese sellers entering the Middle East e-commerce.
Jollychic and Fordeal are all e-commerce platforms opened by China in the Middle East. So far, they have a very considerable number of users.
In addition, Amazon Middle East Station is the largest e-commerce platform in the local area, covering 7 countries including the UAE, Saudi Arabia, Egypt, Kuwait, Bahrain, Oman and Qatar. For example, the UAE site has more than 20 million monthly visits, and the Egyptian site has more than 18 million monthly visits. These are all websites with very large traffic.
What categories of goods are more popular in the Middle East market?
Middle Eastern consumers have a high demand for fashion, household goods, consumer electronics, beauty and personal care products, etc., and there are good transaction volumes on major e-commerce platforms, which can be used as a reference for sellers.
In terms of clothing, women in the Middle East are mostly dressed in robes + headscarves, and Arab men also have the custom of wearing Arab white robes, so these styles of clothing will be more popular in the Middle East.
In Saudi Arabia and the United Arab Emirates, women’s annual consumption on beauty and skin care is about US$700 to US$900 per person, ranking the highest level in the world. It can be seen that beauty and skin care products have a huge market demand in the local area.
In addition, the demand for electronic products and smart homes in the Middle East has been on the rise, and the consumption ratio continues to rise. The United Arab Emirates and Saudi Arabia are both major electronic consumer import markets at present.
It should be noted that the religious customs in the Middle East are different from those in other places. When selling goods, you must pay attention to avoiding local taboos. For example, all products related to pigs are not suitable for sale in the Middle East, including animation IPs such as Peppa Pig.
If you want to start a Middle East e-commerce market but can’t find suppliers, then you should definitely contact DarkHorseSourcing. Through DarkHorseSourcing, customers can find ideal resources and products from China more easily.
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