It is understood that more than 40 million people in the United States suffer from insomnia, and this number is still growing. It can be said that insomnia is becoming one of the main health problems for Americans.
Not long ago, the American Academy of Sleep Medicine (AASM) released a survey report and came to a “shocking” conclusion-Americans are actively embracing the TikTok sleep trend.
The survey report shows that among the 2,006 Americans surveyed, 37% admitted to trying at least one of the popular sleep trends on TikTok. Among the Generation Z group aged 18 to 27, more than half (55%) admitted to trying TikTok’s sleep techniques, while millennials (28 to 43 years old) followed closely behind, accounting for 50%.
In addition, men are more likely to try to change their sleep habits than women. 43% of male respondents said they had participated in the sleep trend, while the proportion of women was only 31%.
In order to get a good night’s sleep, many people have tried the following sleep trends popular on TikTok.
It is worth mentioning that among the many sleep trends, the “bed rotting” trend is particularly common.
The so-called “bed rotting”, similar to the meaning of “lying flat” in China, is a self-care trend that has been popular on TikTok since last year. This trend encourages people to lie in bed for a long time to relieve stress and anxiety, soothe the body and mind and keep healthy.
In addition to “bed rotting”, the survey also includes sealing the mouth with tape (5%), using the 90-minute sleep method (9%), sleeping live (7%), watching others sleep live (8%), drinking magnesium-containing water or “non-alcoholic cocktails” (9%), drinking lettuce water (6%), and Scandinavian sleep method (same bed, different quilt) (10%).
In fact, the discussion of sleep #sleeptips has always been a hot topic on TikTok in recent years.
In this fast-paced, information-exploding era, young people are increasingly aware of the importance of good sleep for physical and mental health, and are accustomed to sharing each other’s experiences and suggestions through TikTok.
Currently, the hashtag #sleep on TikTok has been viewed over 30 billion times, and there are 3.4 million posts on the topic. Most users’ content under this topic is more about the anxiety of insomnia and how to have a high-quality sleep.
Many people actively explore various drinks, sleep tips and popular sleep trends here, share their insomnia anxiety and tried solutions, and encourage and support each other.
This open and interactive environment allows them to get inspiration from others’ experiences and find their own methods to improve sleep quality, which also prompted a series of related product trends around “sleep, sleep aid” to quickly become popular on TikTok.
For the Z generation group, the potential desire to rest and get rid of daily stress may continue in various forms. Therefore, for now, the market for the sleep economy is still full of potential. Merchants who want to enter this track may wish to explore new business opportunities from the following aspects.
Sleep accessories: Consider using items such as high-quality sleep masks, noise-canceling earplugs or aromatherapy diffusers. These accessories can enhance the overall sleep experience.
Bedding sets: Offer comfortable and stylish bedding sets, including sheets, pillowcases, and duvet covers. High-quality, beautifully designed bedding helps create a better sleeping environment.
Smart home devices: Incorporate smart home technology into products, such as smart lighting, temperature control devices, and even smart mattresses, which can help create a more optimized sleeping environment.
Natural sleep aids: Consider offering herbal teas, hypnotic essential oils, or health products known for promoting relaxation and improving sleep.
Sleep tracking devices: With the increasing number of health-conscious consumers, sleep tracking devices such as wearable devices or bed monitors can appeal to those who want to monitor and improve their sleep patterns.
Memory foam pillows: Provide supportive and comfortable pillows, especially those made of memory foam. A good pillow is essential for high-quality sleep.
Bedroom decoration: Provide beautiful bedroom decoration items, such as soothing wall art, blackout curtains, and even Himalayan salt lamps. Creating a peaceful sleeping environment is essential.
In any case, as the “insomnia group market” continues to grow, the types of sleep aid products and industry boundaries are also constantly expanding, which is bound to bring a larger consumer market. Judging from the global trend, the main consumers of the sleep economy are becoming younger at an accelerating pace. At that time, the sleep aid brands that are at the turning point of the industry will bring us more surprises through branding and social means.
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